Social Madia Initiative May Help Increase Organ Donation Essay Example for Free

Social Madia Initiative May Help Increase Organ Donation Essay A new social media initiative helped to boost organ donor registration rates, according to a new study published in the American Journal of Transplantation. The findings suggest that social media might be an effective tool for tackling a variety of problems related to public health in which communication and education are essential. It suggests that social media and social networks may be valuable tools in re-approaching refractory public health problems. (Cameron, A. M. et al. , 2013). Attitudes towards tissue and organ donation have been frequently investigated. Studies, mostly conducted in the United States and Western Europe, have shown that people generally hold positive attitudes towards tissue and organ donation, but only a small percentage of the population really decides to donate them. Many non-donors still hold favorable attitudes towards donor behavior and realize the need for transplants but lack to act upon those attitudes and knowledge. In such situations, a person’s behavior can be influenced by promotion through persuasive messages. A multidimensional conceptualization of donor attitudes was proposed, implying that attitudes towards donation are best represented by two dimensions: one referring to positive aspects and the other to negative consequences of donation. Positive emotions concerning organ donation mostly arise from feeling of pride in being a donor and from the belief in the humanitarian benefits of organ donation, whereas the negative dimension reflects fears of body mutilation and of receiving inadequate medical treatment when ones life is at risk. Parisi Katz, 1986). Concerning organ donation appeals was found that the most effective measure for increasing donation rates was informational message, followed by emotional message, and a message addressing fear. (McIntyre, P. et al. , 1987). Organ transplantation is the most preferred treatment modality for patients with end-stage organ disease. There is an inadequate supply of cadaver organs commensurate with need. Health-care professionals are the critical link in augmenting public awareness about organ donation. Their attitudes and beliefs can influence the public opinion. Another study aims at understanding the awareness, attitudes, and beliefs among the medical postgraduate students. There was a statistically significant correlation between attitudes, beliefs and demographics (Bapat, Kedlaya, Gokulnath, 2010). Suggestions are offered to improve measurement strategy and to guide theoretically based organ donation research within selected disciplines of psychology (Radecki Jaccard, 1997). New strategies are needed to encourage organ donation. Altruism, the impulse that underlies our present system, is undermined by proposals that provide tangible inducements to improve donation which are, in their own subtle ways, coercive (Landry, 2006). Introduction Although the problem of shortage of tissue and organs in Romania has been acknowledged and approached in various ways, no proper methodical research in donor behavior has been done or systematic effort to promote such behavior and increase the number of donors. The main aims of research might be 1) to assess attitudes, knowledge, and intentions regarding donor behavior; 2) to assess the attitudes of health professionals towards tissue and organ donation, as well as their intentions to ask people about donations; 3) to develop two separate persuasive flyiers, one designed especially for the community sample to promote donor behavior, and the other one designed for health professionals to improve their willingness to ask people to donate; and 4) to test the persuasive value and efficiency of the flyiers in inducing and increasing donor behavior. Methods The study may be carried out in two parts. In Study 1, we assess attitudes, knowledge, and intentions about tissue and organ donation of 200 randomly chosen persons from the population of the capital of Bucharest, Romania, as well as of 100 health professionals in different hospitals in Bucharest. We also assess the willingness of health care professionals to ask their patients whether they may be willing to donate their tissue and/or organs. On the basis of attitude and knowledge analyses, two types of tissue and organ donation promotional flyiers are developed: one intended for the community sample and the other for health professionals. The Study 2, may be performed a year later, the leaflets are presented to another group of 100 persons from Bucharest population and 50 health professionals. We compare attitudes, knowledge, and intentions of community sample and health professionals presented with leaflets vs those not presented with leaflets, and assess the persuasive power of the two types of promotional material developed. Hypothesis The community sample presented with the leaflet in Study 2 may show significantly more positive attitudes towards organ donation when compared with the group not presented with a leaflet in Study 1. For health professionals, the Study 2 group presented with a leaflet might show a tendency toward less positive attitudes but significantly more positive intention than those in Study 1 not presented with a leaflet to donate organs. Discussion Presentation of flyiers succeeded in producing a tendency toward more positive attitudes and intentions toward tissue and organ donation. Still, a single presentation is clearly insufficient to produce significant change in all variables attitudes, knowledge, and intentions. The presentation of persuasive flyiers could be successful in improving the attitudes towards tissue and organ donation and increasing the willingness to donate. Obviously, a single presentation of the persuasive material may not be enough to make significant improvement in attitudes or intention to donate. Longerterm promotional interventions should be investigated as a potentially efficient method for increasing donor behavior.

Causes of Whooping Cough

Causes of Whooping Cough Abstract Introduction The genus Bordetella contains species of bacteria which are related serologically each displaying similar characteristics such as morphology, size and staining reactions (Website 1). The Bordetella genus is responsible for respiratory infections that are common in both people and animals (journal 1); Bordetella pertussis was first isolated in pure culture in 1906 and was long considered the sole causing factor of whooping cough. However, further studies revealed that mild forms of whooping cough could be caused by Bordetella parapertussis and on occasions Bordetella bronchiseptica (website 1). Whooping cough is a highly contagious respiratory illness that affects humans caused by the gram negative bacterial pathogen Bordetella pertussis. This particular pathogen is a strict human pathogen with no evidence of an impact on animals or the environment (journal 1). The disease can be characterised by bronchopneumonia, paroxysmal coughing and the distinctive ‘whooping’ intake of air. Pertussis is more prevelant in developing countries where essential medical care is often not available and disease (journal 2) Species Associated with Bordetella Bacteria that belong to the genus Bordetella are of importance to both paediatric and veterinary medicine due to their ability to colonise and multiply on the ciliated epithelial cells of the respiratory tract (journal 4) Nine species have been identified within the Bordetella genus to date, only three additional members, B. bronchiseptica, B. parapertussis and b. homlessi (journal 3). B. pertussis and B. parapertussis are extremely closely related according to their genomes; B. bronchiseptica, which by DNA-DNA and DNA-rRNA hybridisation are also closely related to the two previous species. A more recent addition to the genus includes B. avium (formerly known as Alceligenes faecalis) (website 1) which is described as a bird pathogen causes turkey coryza and other respiratory infections in fowl (journal 2). Another late addition includes B. hinzii (formerly known as A. faecalis type II), which can lead to respiratory disease in poultry and is very rarely found in humans (website 1). B. trematum has recently been proposed for a novel species isolated from human wounds and ear infections; although none of the new species identified were associated with respiratory infections, they are phylogenetically si milar to other members of the genus (journal 2). Transmission Infection typically begins with the bacterium entering the airways of the host via airborne droplets derived from the cough of an infected individual. The pathogen proceeds down the respiratory tract and adhering to ciliated epithelial cells of the trachea and nasopharnyx in the host. Once attachment has occurred, the pathogen proceeds to replicate and colonise any adjacent areas. As part of Bordetella’s extensive range of virulence factors, it secretes toxins that damage the epithelial cells, which results in the loss of ciliated cells; this process induces the characteristic coughing (journal 2). Virulence Factors The main objective of any pathogenic bacterium is to colonise and replicate by exploiting its environment to the fullest extent. This can be achieved by the bacterium controlling and producing specific factors that enable it to infect the host (journal 2). Many of the virulence factors characterised in the bordetellae are common across the three species (B. pertussis, B parapertussis and B. bronchiseptica). These include adhesions such as filamentous hemagglutinin (FHA), pertactin tracheal colonisation factor and fimbriae, and toxins including adenylate cyclasehemolysin, dermonecrotic and tracheal cytotoxin. Other virulence factors are expressed by just one of the species, such as the pertussis toxin and serum resistant protein secreted by B. pertussis or a type III secretion system expressed by the species B. bronchiseptica (Journal 5) Bvg Regulation The majority of virulence factors displaced by this genus are controlled by BvgAS regulatory locus, a two-component regulatory system. BvgA is a 23 kDa (journal 9) DNA binding response regulator (journal 8). BvgS is a 135 kDa (journal 9) transmembrane sensor protein kinase (journal 8). This system assists the transition of B. pertussis between its virulent phase of Bvg+ and its Bvg phase which is avirulent (JOURNAL 10). For both B. bronchiseptica and B. pertussis, in order for sufficient respiratory tract colonisation the Bvg+ phase is necessary (journal 8), this phase can be demonstrated when bacteria is grown on a rich media at 37Â °C (journal 11) BvgAS undergoes a series of phosphorelay signal transduction events in response to an environmental stimulus that leads to differential transcriptions of target genes. This regulatory system has a distinct intermediate phase, Bvg1 that can be achieved with the growth of bacteria in that conditions are between Bvg+ and Bvg phases (journal 11). BvgS undergoes autophosphorylation when there is an absence of modulators, after several steps the phosphate group is transferred to the amino terminal domain of the second component. The phosphorylation activates BvgA and binds to promoter regions located on B.pertussis virulence activated genes (Journal 12). Filamentous Haemagglutinin Many virulence factors of Bordetella pertussis are well characterised and any mutations in these factors causes significant reduction or complete loss of virulence. The bacteria adhere to ciliated cells of the epithelium in the upper section of the respiratory tract. The filamentous haemagglutinin (FHA) is the major adhesion present across B. pertussis, B. parapertussis and B. bronchiseptica (journal 6). This particular virulence factor is crucial in order for B. pertussis to attach the pathogen to the host cell. FHA is a 220-kDA surface associated protein that is secreted to the extracellular environment to assist the adherence to ciliated epithelial cells, therefore initiating the pathogenic cycle (Journal 2). However, in recent studies using the closely related species Bordetella bronchiseptica it has shown that other adhesions are just as important in initiating an infection; any deletion of any of the four adhesions (FHA, Pertactin, fimbriae, Brk A) results in the decreased abil ity of B. bronchiseptica to bind to host cells (Book 1) Pertactin Pertactin can also be known as aliases p.69 and OMP 68 due to its electrophoretic mobility in SDS-Page, pertactin is a 60-kDa outer membrane protein which assists bacterial adherence. Similar molecules are produced by other members of the same genus; B. parapertussis produces p.70 and p.68 in B. bronchiseptica (Journal 2). In a comparison of the prn gene sequences of B. bronchiseptica, B. pertussis and B. parapertussis, the precursors were found to be homologous (journal 6). The mechanism in which pertactin promotes the adherence to the ciliated epithelial cells is unknown and no receptor has been found, It has been demonstrated by a number of groups that pertactin can be described as an immunoprotective antigen (Journal 2). Adenylate cyclase toxin/haemolysin Adenylate cyclase toxin, a 177 kDa polypeptide (book 1) is a highly toxic potent repeats in toxin (RTX) family and is a substrate of T1SS. This particular toxin consists of two functional molecules; adenylate cyclase domain which binds calmodulin and catalyses unregulated conversion of ATP to cAMP, and an RTX haemolytic domain which is responsible for the binding to target cells and translocating adenylate domain into the cytosol (journal 7). Evidence suggests that the increasing levels of cAMP produced can lead to a decrease in phagocytosis as well as inhibition of chemotaxis; this therefore affects a major part of the innate immune response book 1). ACT has the potential to play a role in adhesion by modifying a carbohydrate binding domain of FHA leading to an increased ability to bind to host cells. However, the main function of ACT appears to be its ability to inhibit the function of neutrophils (book 1). Pertussis Toxin (PT) – Type IV Secretion Pertussis toxin is a member of the AB5 toxin family, indicating it consists of five different subunits (book 2), with two copies of the subunit 2 together with single copies of S 2, 3 and 5 forming a pentameric ring. This mediates host cell receptor binding and the translocation of the S 1 subunit (ADP ribosyltransferase) (BOOK 4), it is considered the most complex bacterial toxin. Pertussis toxin is essential for bacterial virulence; it interferes with the mechanism used by host cells to remain in communication with the rest of the host’s body. Other affects include weight loss, elevated igE production, and increased sensitivity to histamine, serotonin and cold. While the pertussis toxin alters the behaviour of both human and animal cells, its ability to inhibit activation of the immune system in response to infection best explains its role in human whooping cough (book 2). A full understanding of Type IV secretion is yet to be achieved; however, it does provide a good example of the ability of bacteria to adapt groups of proteins to its new needs (book 4). Epidemiology In terms of epidemiological quantities, there are two fundamental aspects: the transmission rate and the length of the infectious period; these values determine the basic reproductive rate R0 (journal 13). The mucous membranes of the human respiratory tract are the natural habitat for Bordetella bacteria, although B. pertussis can survive outside the body for up to a few days and can be transmitted via contaminated items. Majority of infectors occur through direct contact with an infected individual (website 1). Prior to the 20th century was considered a terrible childhood disease, in 2008 it still occurs for approximately 195,000 deaths worldwide. Of these fatal cases 95% occurred in developing countries. Outbreaks have been found to be linked with incomplete or reduced immunisation of individuals. The vaccine formerly used was known as DTP and included antibodies diphtheria toxin (D), tetanus toxin (T) and pertussis (P); however, this vaccine has been replaced with a safer DTaP vaccine, reducing the side effects (website 2). Discussion Although many advances have been made, much remains to be discovered as to how the adhesions and toxins produced by the Bordetella species establish and maintain infection and development of disease.in host cell organisms. http://www.ncbi.nlm.nih.gov/books/NBK7813/ WEBSITE 1 http://www.who.int/immunization/topics/pertussis/en/index.html WEBSITE 2 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1082800/ JOURNAL 1 JOURNAL 2 http://cmr.asm.org/content/18/2/326.full.pdf+html JOURNAL 3 JOURNAL 4 JOURNAL 5 http://ac.els-cdn.com.ezproxy.tees.ac.uk/S1438422104700168/1-s2.0-S1438422104700168-main.pdf?_tid=39b13536-78ce-11e3-a0ea-00000aab0f6bacdnat=1389231467_08ec4f32bf03d5b1bbcd2962a3d8df69 JOURNAL 6 http://ac.els-cdn.com.ezproxy.tees.ac.uk/S1369527409000022/1-s2.0-S1369527409000022-main.pdf?_tid=5086535e-78ce-11e3-a61d-00000aacb35eacdnat=1389231506_264d1d5985a0ebc34a51cd5e2841829b JOURNAL 7 http://jb.asm.org/content/189/10/3695.long JOURNAL 8 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC108527/pdf/ii004367.pdf JOURNAL 9 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC98121/pdf/ii001983.pdf JOURNAL 10 http://jb.asm.org/content/186/17/5692.full.pdf JOURNAL 11 http://ac.els-cdn.com/S1369527400001697/1-s2.0-S1369527400001697-main.pdf?_tid=51d25790-79a9-11e3-86be-00000aab0f02acdnat=1389325568_31e8be38dfd04481d06fa83d877cb8dd JOURNAL 12 http://ac.els-cdn.com/S0966842X05001654/1-s2.0-S0966842X05001654-main.pdf?_tid=4baef94c-79ac-11e3-a8e6-00000aacb361acdnat=1389326846_4eecbd9c825cd7b16b288d3acc79fd7e JOURNAL 13 http://books.google.co.uk/books?id=axeJ8Q9eJ3kCprintsec=frontcoverdq=bordetellahl=ensa=Xei=PlHNUqfFJMSt7Qa_-YCQCAredir_esc=y#v=onepageq=bordetellaf=false BOOK 1 http://books.google.co.uk/books?id=sTsC65kCJbUCpg=PA648dq=bordetellahl=ensa=Xei=PlHNUqfFJMSt7Qa_-YCQCAredir_esc=y#v=onepageq=bordetellaf=false BOOK 2 http://books.google.co.uk/books?id=FwGmyh2OUToCpg=PT575dq=bordetellahl=ensa=Xei=PlHNUqfFJMSt7Qa_-YCQCAredir_esc=y#v=onepageq=bordetellaf=false BOOK 3 BOOK 4 BACTERIAL MECHANISMS

Who Should Be Blamed For The H :: essays research papers

During Hitler’s reign as Fuhrer of Nazi Germany from 1933-1945, millions of innocent citizens of Poland, Czechoslovakia, and those of Jewish religion and race were executed. Hitler, although masterminding the plan of the perfect human race did not kill these people, rather ordered their deaths. In the early to mid-1940s death camps such as Auschwitz, Bergen-Belsen, Dachau, and Birkenau were created for the eventual extermination of the inferior peoples of Europe. Hitler commanded members of the Nazi party such as commandants, and SS troopers were ordered to follow through in the execution. The question is now, who is to blame for all of these deaths?  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  It is impossible, in my opinion, to place the blame for all these deaths on one man’s shoulders. It is understandably argued that the soldiers and such were merely carrying out orders, yet they had the choice whether to follow through or not. The murderers claimed to be afraid to disobey the ever-powerful Fuhrer in fear of their own life. Yet, I still believe that no one can be ultimately forced to do something they do not want to. All humans have a choice to make decisions and follow their own path, which these men did not choose to do. For this, I believe the men should suffer.   Ã‚  Ã‚  Ã‚  Ã‚  For example, Amon Goeth was Commandant of Plaszow, a work camp for Jews and Poles. Although, not a death camp specifically, thousands of men and women were executed within its confines. As leader of the camp, with direct orders from Hitler, he was expected to take part in the systematic elimination of the inferior peoples. Although only doing his job, he deserved punishment for his wrongdoings, as did all the other â€Å"butchers† of the camps.   Ã‚  Ã‚  Ã‚  Ã‚  Doctors were also under order of Hitler. They were used to perform experiments on the selected such as fertilization, immunization experimentation, and operations. These people were tortured and suffered blindness, immobility, among many other things. Once again, although these doctors were under order I believe that they should have suffered for what they had done to the prisoners.

Catcher In The Rye :: Essays Papers

Catcher In The Rye â€Å"Oh literature, oh the glorious Art, how it preys upon the marrow in our bones. It scoops the stuffing out of us and chucks us aside† (David Herbert Lawrence). Well-written works of literature have the undeniable ability to kidnap readers, carry them away into the story’s imaginary world, and hold the reader for ransom, away from a world where they may not be anticipating the return. This type of literary escape is scarce in today’s fast-paced society. One is submitted into a fantasy, in which opinions and ideas about the characters and situations expand beyond all possibilities. Literature acts as a valuable aid for self-growth; it nourishes intellect, cheers one up, or relaxes mind and spirit. Nikki Giovanni asks the question, â€Å"ever been kidnaped/by a poet† (Giovanni 346). If one has not yet been enriched by this feeling, the mystery must be unveiled. To say that I have experienced this feeling from only one piece of literature would prove a great injustice to my literary history. There have been countless moments in my life where I have left time and place to enter a world created by the author, but perfected by my own interpretations and impressions. The literary work that stands out most my mind is The Catcher in the Rye by J.D. Salinger. This is one of the most absorbing novels I had the privilege to read. The plot of this story concerns a young man, Holden Caulfield, being expelled from one of a long list of schools. The intriguing part of this story is how he perceives and understands his own human condition. He experiences unexplained depression and erratic behavior, which leads to an eventual nervous breakdown in a world he views as invaded by â€Å"phony† adults who corrupt innocent children. The title is justified when Holden is talking to his little sister. She asks what he wants to be when he grows up. He asks her if she’s ever heard the song â€Å"If a body catch a body comin’ through the rye.† He continues: I keep picturing these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobody’s around-nobody big, I mean-except me. And I’m standing on the edge of some crazy cliff.

Comparing Feminist Poetry by Plath and Sexton Essay -- Feminism Femini

Comparing Feminist Poetry by Plath and Sexton Poetry "should be a shock to the senses. It should also hurt" Anne Sexton believed (Baym 2703), and evidence of this maxim's implications echoes loudly through the writing of Sexton as well as through the work of her friend and contemporary Sylvia Plath. Plath and Sexton's lifetimes spanned a period of remarkable change in the social role of women in America, and both are obviously feminist poets caught somewhere between the submissive pasts of their mothers and the liberated futures awaiting their daughters. With few established female poets to emulate, Plath and Sexton broke new ground with their intensely personal, confessional poetry. Their anger and frustration with female subjugation, as well as their agonizing personal struggles and triumphs appear undisguised in their works, but the fact that both Sexton and Plath committed suicide inevitably colors what the reader gleans from their poems. However, although their poems, such as Plath's "Daddy" and Sexton's "Little Girl, My String Bean, My Lovely Woman," deal with the authors' private experiences, they retain elements of universality; their language cuts through a layer of individual perspective to reach a current of raw emotion common to all human, but especially female, understanding. In Plath's "Daddy," written just before her death and published posthumously, the most readily accessible emotion is anger, and much of the poem is couched in autobiographical allusions. Plath's own father died of a gangrenous infection, caused by diabetes he refused to treat, when Plath was eight years old, and his death was "the crucial event of her childhood" (Baym 2743). Plath makes personal references to her father as a... ...life struggles and human relationships- of the things women carry with them that make them who they are. Works Cited Baym, Nina. General Editor. "Anne Sexton." The Norton Anthology of American Literature. 5th ed. New York: W.W. Norton, 1998. 2703-4. ---"Sylvia Plath." The Norton Anthology of American Literature. 5th ed. New York: W.W. Norton, 1998. 2742-44. "Electra Complex." The World Book Medical Encyclopedia. Rush-Presbyterian-St. Luke's Medical Center, Chicago. April 2002. < http://www.rush.edu/index.html>. Plath, Sylvia. "Daddy." The Norton Anthology of American Literature. 5th ed. General Editor, Nina Baym. New York: W.W. Norton, 1998. 2748-50. Sexton, Anne. "Little Girl, My String Bean, My Lovely Woman." The Norton Anthology of American Literature. 5th ed. General Editor, Nina Baym. New York: W.W. Norton, 1998. 2707-09.

Marketing Plan for our adventure club

This Is because If we focus on Increasing the market share then we end up focusing on our needs and wants. However, through our offering, we focus on meeting the customer†s wants and needs, by designing services accordingly. Type of product: Ours is a high involvement, experiential product aimed to be marketed as a hedonistic product. To put it in a nutshell, the product is the experience one can feel or understand only after participation. Core Product: The experience of participating In adventure sports like: Trekking, Camping, Paragliding, Bungee Jumping and horse riding Is what drives our product.While some of the adventure sports offered by us are also provided by our competitors, still we are the only one offering all of them together and that too in the lush green lap of nature. Core Benefits: When an individual â€Å"buys† the product he signs up to enjoy the core benefits of thrill, adrenaline rush, feeling of victory over fear and the feeling of Independence th at he gets while participating In the sports activity he has â€Å"bought†. To top It all, the discerning adventurer gets a feel of multiple sports. All at one location.Thus, some of the key core product attributes are: meets the adventure interests of urban customers * provides adventure in natural peaceful surroundings with no space constraints * Sports/ Adventure Experiences Offered: provides each customer with a basket of varied experiences under one roof * within 50-75 km from the city * Real time experience as compared to virtual gaming worlds The Augmented Product: As is evident from the interviews, reports in the media and the results of our survey, the adventure seeking college goers and unmarried professionals are interested in the core benefits of adrenaline rush and feeling of independence.Therefore Adventure', apart from offering these core benefits, also aims at providing the customers the enhanced benefit of spending quality time with the family while out on an adventure trip. Based on favorable responses to our focused questions during our interview, the augmented product entails the following: a. Camping as a non-adventure family experience to be accompanied by bonfire. This would be marketed as a stand-alone experience. B. A Family Pack including adventure sports and relaxation, a weekend away from the hectic life, all together at a single place, thereby, providing value to everyone c.Special product designed for large choice. Trekking, camping along with fun filled outdoor games can be excellent team building activities. Augmented product Attributes: * 2 day 1 night package for long term thrills * Complete family puller * Catering to all individuals and groups like students, professionals and corporate. Key Product Quality: Value for money with international adventure sports standards. Customization Offered: Pick and choose from among the various adventure sports packages offered.Reliability: All adventure sports performed under the s upervision of World class professionals Greatest focus within our service quality would be to ensure highest standards of safety. This would be done through rigorous third party audits and continuous assessment of safety systems in place. Branding: Adventure : Discover Yourself! Perceived Product Value with Price: Middle Market Service point of view: A. People: * Employees: The employees are a bunch of young and dynamic professionals who are refreshingly informal while approaching the different customers. Punctuality: Employees are always available on time for the customers 24*7 * Training: Employees at our club are people with a relevant degree in a course which links an understanding of industry provisions, social and psychological aspects of adventurous and extreme sports. As part of the course they must have gone through an integral residential field trip. Our staff is experienced and highly qualified in their respective fields. * Motivation: The employees are constantly motivat ed through a flat structure at our adventure club and given performance based rewards.Feedback is collected from the customers and incentives are given to the employees preferred or recommended by the customers. * Teamwork: World class certified professionals competent enough to be able to handle emergencies faced. They are well trained to teach the outdoor adventure skills and risk management techniques with organizations like NOELS (USA), Outward Bound (I-J), along with a number of adventure schools of India like HIM, MIM. * Culture: All the employees are treated as the members off Family. All the success or failures are shared together as a team.B. Physical Evidence: * Equipment: The entire range of equipments required for our adventure sports is mostly manufactured outside India. We plan to import good certified equipments manufactured in compliance with the International Safety Standards from best laity distributors e. G. The entire range of equipment for paragliding is importe d from Supper, which is the most trusted brand in paragliding equipment industry. Also, bungee Jumping equipment is imported from Nanning Quenching Amusement amusement equipments. Facility design: We are located in a site in the north zone of Bangor, which is known for its lush green natural surroundings. The site is easily accessible through public transportation. We have adequate parking space, roads have been paved to our club from the main road, and our site is free from the pollution and noise of the traffic in the city. Our facility development partners have helped us with the best site for each sport, safety incorporation such as a bounded fence for some exclusive sports like bungee Jumping.We also have relaxation zones where a family can have a great time together. Bounded Fence for Safety Relaxation Private zones for Family * Signage: The entire surrounding is marked with legible indications and signboards which help in identifying the location pertaining to each sport and also for food and stay areas. Support staff is available at designated points after intervals to help people get familiarized with the zones. Areas specially designated for sports bear instructions specific to sport along with actions needed when faced with emergency. Employee Dress: Our entire team is easily approachable for any kind of guidance or help during the process, because of the informal but common dress code that is in place. The outstanding color of the t-shirts helps as a quick clue for identification. * Reports/Statements/Guarantees: Annual feedback service reports to be emailed to all customers who have availed our services in the last one year including families, friends, corporate groups and individuals. C.Process: Customization is the undercurrent of all our offers, which allows groups to interact with us about their interests and also seek help in identifying the best package which suits them. One of our assisting staff is assigned to each group to help them for t he entire period of stay, for both single-day and weekend packages. 1) The simple sequence of steps involved in the process is as listed below: * Availability check: Enquire for availability of accommodation for the group by mentioning the size and probable time of arrival- This can be done through our website, www. Adventure. Com or through our telephone service.There is an option of selecting the suitable package by talking to our control team employees, who have the expertise to offer the best package in line with the group's interest, demographics and any constraints. * The price for the entire package can be enquired at this time or after arrival, and the choice should be intimated to our personnel. * Arrival at Adventure, followed by indulging in the unique facilities offered * Excitement and fun while engaging in the sports * Go home with a lingering thrills Quality: All our activities are accredited by adventure activities licensing authority Pricing:We shall introduce the p roduct, Adventure, with a penetration pricing. Considering the nature of our venture, it is important that we achieve the following: * Attract the innovators and enable trial of the experiences and services. * Ensure maximum capacity utilization. * Deter existing players from adding capacity and offering the sports not yet offered. * Reducing the per customer cost of providing expert supervision and considering the high capital investments required in the project.Pricing method to be followed: We have decided to price our offering on the principles of perceived value pricing. The perceived value of our offering was arrived at by a survey conducted in which various price points were offered to be chosen amongst. It is our endeavourer to ensure that there is a gradual increase in the customer perceived value through focused promotional activities, which are being discussed below. The going price, offered by substitutes and competitors was also closely studied before arriving at the pr ice points.

Beowulf Essay

One of the main reasons we study literature from different cultures and different times is to learn about the people who wrote the stories down. From â€Å"Beowulf†, we can speculate on the values, religion and culture of Anglo-Saxon people through the values of allegiance to lord and king, love of glory as the ruling motive of every noble life, and the inevitability of fate. In Beowulf the warriors were sworn to protect and serve their lord and in exchange for such allegiance. Hrothgar was expected to bestow riches and social standing upon them. This allegiance and reward is an important theme in the book. Loyalty was shown to Hrothgar by his warriors so he built Herot for their convenience. Wiglaf returned to Beowulf despite his men’s decision to turn their back on him during his time of need because he is loyal to Beowulf. Anglo-Saxons believed in allegiance to their lord and king so they would be rewarded with protection Love of glory, fame, and recognition was important to the Anglo-Saxon culture. Beowulf displays examples of boasting. He shows his heroic characteristics as he boasts before Hrothgar and first says, â€Å"Hail, Hrothgar! † He also portrays heroism as he come across Unferth, where explaining the swimming event with Brecca allowed him to boast about his strength and physical abilities. After defeating Grendel he displays Grendel’s arm to show his victory. Fate is what determines one’s future, success or failure, is an often used aspect throughout this epic. Beowulf symbolizes fate as the determining factor of who will win the battle saying that God will decide what will happen. Allegiance to lord and king, Love of glory as the ruling motive of every noble life, and the overall belief in the inevitability of fate were the main Anglo-Saxon ideals. Fate is a matter of interpretation depending on the religious background of a person. Fate can not be controlled. â€Å"Life can seem as a simple strategy game and those who place their game pieces in the best position are to be successful and essentially heroic. †